Thursday, September 6, 2012

MTV: Fraud

Usually, a blogger offers hyperlinks to the items being referenced.  I am not hyperlinking the Video Music Awards (VMA's for folks as old as me).  Because MTV is a fraud.  The network has hyped through "Rock the Vote," the idea of an engaged youth.  A voting youth.  An informed youth.  It's apparently a fraud.
Tonight,  one week after watching Mitt Romney gave his address to the Republican Convention, President Obama had his moment in front of his party and a nation.  The NFL moved a football game to a different night to accommodate this important speech.  MTV made sure that young people that maybe, just might, listen to the President, instead would watch MTV.  The network counterprogrammed the President with the VMA's.
The CEO of Viacom, who owns MTV, Philippe Dauman, worked with the Gates Foundation to start "Get Schooled" an organization seeking to raise the awareness of the crisis in our public schools.  But that was three years ago.  Dauman has obviously abandoned his desire to make sure our young people have their priorities straight.  His network counterprogrammed.  
Daumann is not a Republican.  Or a Democrat.  He has given generously to both parties.  Perhaps his network had partisan intents.  Perhaps his network was just out to make a buck tonight.  At the expense of an informed youth.  MTV is a fraud.

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